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Coffee and a Cookie

Coffee Shop Poster

BRANDING | PRINT DESIGN

The idea for this project was to come up with a simple print design solution for a fictional coffee shop. The solution was to create a poster/flyer that could be distributed easily in the neighborhood to promote the grand opening of their business.

The Approach

To start off the project, I had to create a brand or logo identity for this company since they are a fictional business. I went through several versions of a logo along with two different colour palettes before deciding on the final piece. I then created a coffee mug illustration that I was initially going to use in the poster however ended up not going with it and used stock imagery instead, as I felt this design worked better. The poster design went through two more edits until I reached the final design. 

What I Did

 

Editing, Layout and Mockup
Tools I used: Adobe Illustrator and Indesign

472_CoffeePoster_Amy.jpg
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